Speaker Mastermind Curriculum
The Speaker Mastermind Program is built on a foundation curriculum of four training modules. For the Group Coaching Program, each Speaker's Mastermind Group call consists of 60 minutes of an in-depth dedicated Q & A coaching all with me in following weeks for homework and progress, for a total time of 10 hours together. These sessions are recorded and participants will get access to the recordings to use for future learning.
Between each weekly call, action steps will be provided, to maximize the best results for you to become a ‘Highly Successful Paid Speaker’. The actions you take each week between sessions will assist you to develop your own highly sought after speaker program.
Week 1 Training Module: YOUR SPEAKER BRAND
· Crafting your scripted speaker story
· Understand the importance of a focused brand
· Identify your ideal target market
· Establish the three best speaker topics customized to you
· Create a professional speaker's reel to get paid speaking gigs" and to make you 'look' like a paid speaker.
Week 2: Q & A Homework & Group Coaching session
Week 3: Q & A Homework & Group Coaching session (there is more homework in the first 2 trainings)
Week 4 Training Module: PITCHING & GETTING SPEAKING GIGS
Establish how to effectively market yourself including:
· Having an enticing website that creates interest
· Creating a powerful sell-sheet
· Building content to get noticed
· Email templates to assist you to connect
· Building leads to create a flow of business
· Understanding how to target effectively
· How to pitch and get noticed
· The important functions of pricing & negotiating to gain more speaking opportunities including paid gigs
· The value of working with an Agent or Speaker bureau (e.g. how to choose an Agent or how to get noticed by a Speaker’s bureau)?
Week 5: Q & A Homework & Group Coaching session
Week 6: Q & A Homework & Group Coaching session (there is more homework in the first 2 trainings)
Week 7 Training Module: BUILDING A WORLD-CLASS PRESENTATION
· Discover how best to authentically connect with the audience
· Learn how to structure a talk, while creating memorability and stage presence
· Understand how to sell on-stage (without seeming like you are!)
· Become a creative story teller while also showing vulnerability
· Create interactive activities
· Applying body language to deliver a powerful message
· Understand the importance of delivering excellence to exceed your audience’s expectations
· Review your speaker technical checklist
Week 8 Training: MANAGING RELATIONSHIPS & SOCIAL MEDIA CONTENT:
· What happens after the talk, ending convos
· Understanding the importance of follow up and how to do it effectively
· Learn how to upsell value
· Creating ongoing relationships with clients, audiences and establishing and maintaining your tribe
· How to receive and use feedback
· Leveraging social media, technology and automation to build a thought-leadership brand around your speaker brand and content (blogs, posts, videos, etc.)
Week 9: Q & A Homework & Group Coaching session
PROGRAM OUTCOMES
1. Have a system for getting more opportunities to speak
2. Have more confidence to get paid at a higher value
3. Deliver better, punchier and more impactful presentations
4. Increase the number of talks per year, increase your speaker income, and/or increase your influence
5. Get in front of the types of audiences you want with a much stronger speaker brand that gets noticed. Opportunities will start to come to you more than you seek them out
6. Become part of a Speaker's Mastermind Group, with top speakers and thought leaders in your niche, which can be enlightening, inspiring and helpful in building your new role as a speaker (whether part-time or full-time)
EXTRAS INCLUDED
· Valuable email & subject line templates for pitching and responding to inquiries -- $800 value
· Speaker Sell Sheet template (1 pager and 2 pager) -- $500 value
· Access to my online training module “How to Land Your 1st TEDx Talk” -- $500 value
· Access to my online training video “My 5 Top Storytelling Tips” -- $200 value
· Ongoing exclusive access to Bobby and his Private Facebook Group -- “Speaker Mastermind Group” -- where you can continue to ask questions about the course, share best practices, highs and lows with your fellow participants, or seek feedback on building your speaking business. – priceless
· Several downloadable PDFs including ($3,500 value):
o What is your ‘superhero speaking style’?
o 9 types of speakers
o 10 booking questions for sales calls
o List of professional websites for speaker bookings
o My top interactive teambuilding activities
o Speaker technical checklist
o A feedback form template – both a Word & Excel version
o A standard invoice template
o A standard contract template
o My 6 conversation-ending templates
o Handouts of all training modules
o Homework guidebook
EXTRAS (Depending on what package type you purchase)
· One complimentary pass to ‘DYPB – Discover Your Personal Brand’ seminars in Toronto. If you are unable to attend the event, or prefer not to attend, then you will receive a 30 min (1-on-1) executive coaching call with Bobby.
· Personal referrals: Once you successfully complete this program, Bobby will personally refer and champion you to three of his 30,000+ LinkedIn contacts. These referrals will be of your choosing and his recommendation to maximize your opportunity. -- priceless
· One complimentary pass to Bobby’s ‘Personal Brand Deep Dive Workshop’ in Toronto. If you are unable to attend the workshop, or prefer not to attend, then you will receive a 60 min (1-on-1) executive coaching call with Bobby.
SATISFACTION IS GUARANTEED: Bobby is so confident that you will receive amazing value from this program that he is offering a 30-day NO questions asked money-back guarantee, if for some reason you are not satisfied after the first four weeks of the program. Remember this is a 9-week program. So you have nothing to lose, and EVERYTHING TO GAIN!