A social media advocate, who champions authentic connection and heart-based leadership, Bobby has appeared on dozens of podcasts, TV & radio shows. With a background in brand marketing (Kraft & Unilever), engineering (Bombardier) and the performing arts (Second City), Bobby has led Raeallan for over a decade and is now a recognized thought leader in Networking, Social Media and Personal Branding. He founded the DYPB – Discover Your Personal Brand conference, the largest event in North America dedicated solely to personal branding, featuring 60 experts and over 300 delegates. 100,000+ people from across the world have experienced Bobby’s high-energy keynotes, interactive teambuilding activities, and engaging workshops.

Bobby’s varied career has included serving as Program Manager and Faculty Head of Leadership, Entrepreneurship, Engineering and Arts for McMaster University’s Shad Valley summer program for gifted high school youth. He has also worked in brand management for Tier-1 companies such as Kraft in Cheese Marketing and Unilever for Dove Masterbrand. Working specifically on the Campaign for Real Beauty, he was Director of the Dove Self-Esteem Fund, supporting organizations across Canada that fostered positive self-esteem in young women. While working at Bombardier as an Aerospace Design Engineer, he founded and ran a musical theatre company, Markham Thespian Society, where he produced, performed, stage directed and supervised a team of over 100 people.