Bobby Umar

Bobby is a recognized developer and teacher of programs designed to motivate senior executives, business professionals, and students. He has acquired over 20 years’ experience in leadership training and professional development through conferences, corporate events, and numerous teaching positions.

Bobby is a passionate Leadership expert on Personal Branding, Networking and Social Media. Named the 4th best Leadership influencer on social media (via Kred), he hosts a weekly tweetchat called #PoCchat every Monday at 11am that has reached over 55 million impressions. Bobby has also been named one of the 2nd best business coach to follow on twitter and the 15th top tweeter in Toronto. Bobby is dedicated to causes embracing youth, entrepreneurship and diversity including Shad Valley and Nspire Network.


Bobby has spoken at TEDx four times, including TEDxUWO on “The Power of Connection” and TEDxUTSC on “School: Learning to Fly as a Leader”. He is an instructor for DeGroote School of Business’ Executive Education program, teaching ‘Powerful Presentations’ and ‘Social Media Bootcamp’.

Bobby has run teambuilding activities, presented keynotes, and coached thousands of people across Canada. Major clients include most Canadian universities, TD Canada Trust, Telus, Canadian Tire and Kraft.

Bobby has taught prep courses for the GMAT (the test required for entry into graduate-level business schools) for over 10 years, currently for Veritas and previously for Kaplan, both top global test prep companies. In 2009, he was awarded the “Worldwide Instructor of the Year” for Veritas, out of 500+ instructors across 130 countries.


Bobby’s varied career has included serving as Program Manager and Faculty Head of Leadership, Entrepreneurship, Engineering and Arts for McMaster University’s Shad Valley summer program for gifted high school youth. He has also worked in brand management for Tier-1 companies such as Kraft in Cheese Marketing and Unilever for Dove Masterbrand. Working specifically on the Campaign for Real Beauty, he was Director of the Dove Self-Esteem Fund, supporting organizations across Canada that fostered positive self-esteem in young women. While working at Bombardier as an Aerospace Design Engineer, he founded and ran a musical theatre company, Markham Thespian Society, where he produced, performed, stage directed and supervised a team of over 100 people.


During his Degroote (McMaster) MBA studies, Bobby was President of the MBA Association, received awards in case competitions, academics and leadership, and he graduated at the top of his class as a co-valedictorian. He is most proud of 2 things – one is getting the MBA students a healthcare plan. Secondly, Bobby helped put McMaster on the MBA map by organizing the first MBA Games team in 2000 and then developing a long-term plan to win and host the event within three years. Since that time DeGroote has maintained a strong presence, winning the event and hosting several times.

Most importantly, Bobby is a fiercely proud father. He just loves playing ultimate Frisbee, chess and strategy board games like Catan, predicting the Oscars, and remembering the lyrics to every 80’s TV show theme song. He has a passion for music, singing, and musical theatre. Bobby has never lost a thumb war, ever.

Bobby brings an engaging presence, endless exuberance and dynamic people skills essential to developing and nurturing Raeallan participants.

Bobby Umar

Bobby Umar

Named Top 100 Leadership Speakers in North America via Inc Magazine

Top 5 Leadership Influencers on Social Media via Kred

Founder of Largest Personal Brand Conference in North America

Writer of a Best Selling Book on Amazon


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